“Trio” app internship: marketing mashup
“Trio” is a five-star iPhone app, downloadable from App store, and has only been available over the past year.
Unlike the flood of tweets, vines, and “insta-photos,” offered on other social media sites, “Trio” allows users to access a variety of media, GIFs, photos,videos, and music, to “mash up” and form short graphics for users.
The Although the majority of “Trio” followers are in the teen age range, developers constantly update graphics and music, in order for people of all ages to customize graphics for their specific interests.
According to iDigital Times, “Trio” makes it easy to be creative, funny, snarky, or inspiring anytime as the app gives users easy access to different types of content and affords users the opportunity to create interesting video mashups.
Like any new app, “Trio” is still gaining its footing. In an effort to gain followers, “Trio” developers reached out to colleges and high school students across the country, including the school’s newspaper, hoping to gain a staff of interns.
Students were given the opportunity to apply for the internship and of the students who applied, seniors Taylor Koontz, Regan Keen, and Erin Houston were chosen to take on the challenge.
Trio attempts to stray away from the traditional internship platform, by providing the internship online. The only interaction with the “Trio” Adviser Misha Leybovich, who is the co-founder and CEO of “Trio” maker Meograph, is through email.
“Having an online internship means that it’s all technology-based, which I think is really cool.It also means you submit all your assignments electronically. It’s strange not knowing or meeting your boss in person,” Keen said.
“Trio” intern team is given weekly tasks such as virtual marketing within different demographics or creating graphics and GIFs.
“A lot of the thing we discuss during the internship relate to social media, such as gaining followers, and relating to specific audiences,” Koontz said.
Focus is kept mainly on the marketing aspect, giving developers insight into future updates and bug fixes.
“Since I’m a Social Media Editor for Falcon Press, I’m able to use my knowledge for both the news social media and for the app. Social media is something I’m already comfortable with and being able to work with a new type of app is super exciting,” Keen said.
Senior & Journalism II student.
Erin is the Class of 2016 Treasurer and enjoys Friday afternoons at Taste with Seimi.