TikTok, one of the world’s leading social media platforms, has captivated the minds of over 500 million people worldwide, according to the Global Web Index. This fascinating app allows users to upload short videos, anywhere from 3 to 60 seconds long that showcase pre-teens, teens and 20-somethings dancing and lip-syncing, as well as comedic content. The app’s relevance has grown with its popularity as schools and news outlets are beginning to implement it as part of their social media regime.

Pros

Ever since it’s initial release in the U.S. in October 2018, TikTok has been a staple on almost every young person’s phone. According to MediaKix, it’s targeted mainly towards teens and young adults, with over 40 percent of users between the ages of 16-24-years-old.

The app is easy to navigate and offers a solid framework for new content creators to start their social media journey. The app has proven to be a great tool to gain publicity, as becoming popular is fairly simple. The “For You” page allows new users to be easily discovered by promoting suggested content to viewers. More and more media outlets are beginning to download the app, including The Washington Post, NBC News, and the Dallas Morning News, in attempts to utilize the great “brand-building” aspects of the app.

TikTok encourages creativity and sparks the imagination of its users. Since there are virtually no boundaries, the options are limitless. The app is also incredibly entertaining. Any of its millions of users could vouch for that. It’s a great way to pass the time or build a network of internet friends. 

Cons

Although TikTok is adored by millions, it has some negative aspects as well. For starters, many teens are beginning to get addicted to this seemingly innocent app. More and more users are spending increased time on the app, which is causing them to become dependent. 

People are starting to add “watching TikTok’s” into their daily routine. According to Business of Apps, the average user spends 52 minutes on the app each day. More time spent on the platform means less time spent doing something productive and rewarding. Popular creators have even joked in their own videos that they are spending their time filming TikTok’s rather than finishing homework or completing chores. 

Unfortunately, TikTok can also be used to harass others. Like any social media outlet, spreading negativity is always an option. Slanderous or offensive videos can be found floating around the app, as some are using it with malicious intent in mind. 

Many also argue that inappropriate content is being made readily available to young children. Although TikTok requires it’s users to be at least 13-years-old to access the platform, the restriction doesn’t stop many younger children from bending the truth and downloading it. Explicit song lyrics and provocative dances are made accessible to children still in elementary school.

Overall

Like any social media app, TikTok has the potential to either be a useful tool or the gateway to spread negativity. Depending on how creators and users utilize the app will ultimately be the deciding factor in whether or not the app will remain the next “biggest thing”.  The TikTok platform looks promising though, and will most likely maintain its popularity for years to come.